Stimulating the Consumer through Creative Content


When it comes to selling a product, an eight word description isn’t going to cut it. You need to be creative in order to spice up the product. Creating content when selling your product online is crucial to its success.  Content is currency and online, it’s what the consumer sees.

Content isn’t just a description of the product, it is also photos and videos. You want to stimulate your consumers from a visual perspective. Currently, video platforms are being used by several publications and businesses and according to MarketingSherpa, viewers spend 100% more time on pages with video on them.  Video can be used to translate your passion for your product and to build a connection to your target consumers. “Through content, you need to give the consumer a feeling of comfort, especially if it’s something unique. The story should be within the title, description, and imagery,” explained Rafael Chemtob, Vice President of Sales at Blue Cherry Media Group .

Content Strategy

Developing a content strategy  is not simply making consumers want the product, but making sure they get what they want – a product that fits their needs, which they understand how to use and which will deliver on the promise made to them. “When creating content, sellers should also ensure that they relate to benefits of the product and who’s using it,” commented Rafael. Before developing a content strategy, you should consider the following:

  • Ensure that the strategy relates to the benefits of the product
  • Be specific; make sure that you outline the benefits of the product
  • Keep your target market in mind at all times
  • Who’s using it and how can you convince that person into buying the product
  • Use words that are SEO friendly
  • Don’t copy from your competitor

Use Your Content to Gain the Consumer’s Trust

This is very important! Gaining the trust of your consumer will most likely lead to a purchase. Consumers love to feel connected to a brand, think about providing a story about the product that would move the consumer. This could be a story about the origin of the product or how it was made. Consider adding reviews from existing consumers, that way, the purchasing decision can be made with ease.

The overall idea of online content for your product is to make the experience easy for the consumer. While there is no limit to the amount of content that can be used for a product, you want to include a lot, but also just enough for the consumer to make the purchase.

What are some other innovative ways for creating content for selling products online?

By Lolita A. Alford

Interested in what it takes to create eye-catching content for your product? Call us at Exceed Network and see how we can help you!


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Brooklyn, NY 11223

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